From the beginning of this project, the client had a good idea of what she wanted. Since she was building a brand as a sales consultant for L'BRI Pure n Natural, we wanted to focus on her personality while still alluding to the aloe based skin care products she would be selling. After discussion of her love of purple tones and occult/witchy themes the brand Skincare Sorceress naturally developed.
For the icon, we decided a potion bottle with bubbles would be a fun way to depict the idea of skincare products and the face washing process. The plant on the front resembles an aloe plant of which all of the products are created with.