Lori KnollAmbs is an exceptional real estate agent located in the Kalamazoo, Michigan area. While Lori loved her original logo she decided it was time to strengthen her brand and solidify her identity as an agent. It was important to us that we helped embody Lori's professional personality with her welcoming personal traits.
Our exploration revolved around the idea of Michigan as "home" while including fun aspects of Lori such as her love of dogs and life at the Lake. During this development we also had to be cognizant of the brand requirements placed by ReMax leading to the inclusion of their company logo.